We only hand select the most practical and durable funky baby and childrens clothing. We believe that clothing should last several children and be responsibly made.

Our baby clothing is chosen with all nappy types in mind, given that we have a large nappy fan base!


Blade and Rose are a leading British childrens clothing brand specialising in their unique reusable nappy friendly leggings.

Each piece in the collection is different with their trademark design on the bum.

The clothing is affordable, functional, durable, washes well and is kind next to young skin.

We find the pieces true to size and perfect for rough and tumble!


Kite clothing is designed by the sea in Dorset and produced using the best organic cotton.

All of the garments are manufactured using certified organic cotton or fleece made with at least 50% recycled bottles and they are certified by the soil association to GOTS (global organic textile standard).

Kite is affordable, of premium quality and practical in classic slighlty larger for size cuts and designs.

Kite is a huge hit within the Natural Baby household. It washes well and is incredibly durable.

We are able to place smaller orders mid season. If you cannot see what you are looking for or a size you would like has fallen out of stock, please do get in touch and we will do our best to order it in for you. 


Functional, sustainable and affordable scandinavian childrens generously sized clothing in beautiful bold and funky colours. Maxomorra is a stunning Swedish brand of clothing made of organic cotton and pure loveliness. 

Team up the lovely prints with the basics for a great outfit.

Maxomorra is very tried and tested in the Natural Baby household and are a sure winner for cool gifts!

Please note that Maxomorra use European sizing which is based on height. For the best size, please measure the length/height of your baby/child.


Piccalilly are an established British baby and childrenswear brand designing fairly traded organic clothing and manufacturing to the highest ethical standards.

Piccalilly support some fabulous projects, large and small, rather than committing to one organisation.

We are very excited to have this gorgeous brand within our shop and hope you love it as much as we do!

The gorgeous Autumn collection launches mid August, so make sure to pop back again to check!